Reports

  Executive Summary Though AR hasn’t demonstrated the world-changing capabilities that were touted in the technology’s circa-2017 hype cycle, it’s finding success in specific areas.…

Continue reading → The Camera Company: Lessons from Snap’s AR Lead

  Executive Summary How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more…

Continue reading → Mobile AR Usage & Consumer Attitudes, Wave 6

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Mobile AR Global Revenue Forecast: 2022-2027

  Executive Summary Spatial computing continues to evolve and take shape as an industry. Like other tech sectors, it has spawned several sub-segments that comprise…

Continue reading → AR Marketing Best Practices & Case Studies, Volume 3

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → XR Global Revenue Forecast 2021-2026

  Executive Summary Spatial computing – including AR, VR, and other immersive tech – continues to alter the ways that we work, play, and live.…

Continue reading → Reality Check: The State of Spatial Computing

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → VR Global Revenue Forecast, 2021-2026

  Executive Summary AR comes in many flavors. This is true of any technology in early stages as it twists around and takes shape. The…

Continue reading → Visual Search: Augmented Reality’s Killer App?

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Headworn AR Global Revenue Forecast: 2022-2027

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Mobile AR Global Revenue Forecast, 2021-2026

  Executive Summary Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos…

Continue reading → The Immersive Commerce Era: AR & Shopping Collide

  Executive Summary How do consumers feel about VR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly,…

Continue reading → VR Usage & Consumer Attitudes, Wave 6

  Executive Summary How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more…

Continue reading → Mobile AR Usage & Consumer Attitudes, Wave 5

  Executive Summary Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. This takes many forms…

Continue reading → Enterprise AR: Best Practices & Case Studies, Volume 2

  Executive Summary Augmented reality continues to evolve and take shape as an industry. Like other tech sectors, it has spawned several sub-segments that comprise…

Continue reading → AR Marketing: Best Practices & Case Studies, Volume 2

  Executive Summary AR and VR – collectively known as spatial computing – continue to hold immense potential. Though they don’t represent the imminent tech…

Continue reading → Spatial Computing: 2021 Lessons, 2022 Outlook

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → VR Global Revenue Forecast, 2020-2025

  Executive Summary If there’s one term that’s reverberated throughout AR and VR circles more than any other in 2021, it’s metaverse. Though it represents…

Continue reading → Metaverse Reality Check: The What, When & Where

  Executive Summary One of AR’s fundamental properties is to fuse the digital and physical. As such, the real world is a key part of…

Continue reading → Geolocal AR: The Metavearth Materializes

  Executive Summary How do consumers feel about VR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly,…

Continue reading → VR Usage & Consumer Attitudes, Wave 8

  Executive Summary What’s the state of spatial computing? As we enter a new year, we embark on our annual exercise of defining the sector,…

Continue reading → Reality Check: The State of Spatial Computing, Part 2

  Executive Summary What’s the state of spatial computing? As we enter a new year, we embark on our annual exercise of defining the sector,…

Continue reading → Reality Check: The State of Spatial Computing, Part 1

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → XR Global Revenue Forecast: 2023-2028

  Executive Summary It’s that time of year again. As we approach 2025, our annual exercise kicks in: examining the AR & VR events and…

Continue reading → Annual Predictions: 2024 Lessons, 2025 Outlook

  Executive Summary Back in August, ARtillery Intelligence’s monthly report focused on smart glasses. Given new standards set by Ray-Ban Meta Smartglasses, Xreal Air 2…

Continue reading → Slim & SLAM: The Long Road to AR’s Holy Grail

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → VR Global Revenue Forecast: 2023-2028

  Executive Summary Smart glasses have seen their ups and downs – from the early excitement around Google Glass, to the the device’s famous flameout.…

Continue reading → Smart Glasses: A New Hope for Augmented Reality

  Executive Summary Most AR and VR commentary focuses on consumer markets. But consumer XR ubiquity is years or even decades away. This timeline is…

Continue reading → Enterprise XR Best Practices & Case Studies, Volume 4

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Headworn AR Global Revenue Forecast: 2023-2028

  Executive Summary How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more…

Continue reading → Mobile AR Usage & Consumer Attitudes, Wave 8

  Executive Summary What’s the state of spatial computing? As we enter a new year, we embark on our annual exercise of defining the sector,…

Continue reading → Report: A Spatial Future Materializes

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Mobile AR Global Revenue Forecast: 2023-2028

  Executive Summary Spatial computing continues to evolve and take shape as an industry. Like other tech sectors, it has spawned several sub-segments that comprise…

Continue reading → AR Marketing Best Practices & Case Studies, Volume 4

  Executive Summary Spatial computing – including AR, VR, and other immersive tech – continues to alter the ways that we work, play, and live.…

Continue reading → Reality Check: The State of Spatial Computing

  Executive Summary It’s that time of year again. As we enter 2024, our annual exercise kicks in: examining the AR and VR events and…

Continue reading → Annual Predictions: 2023 Lessons, 2024 Outlook

  Executive Summary June 5, 2023 was a day that the spatial computing world had been waiting for. Apple CEO Tim Cook took the stage…

Continue reading → Vision Pro: Triangulating Apple’s AR Long Game

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → VR Global Revenue Forecast: 2022-2027

  Executive Summary AI is the new black… especially generative AI such as DALL-E 2 and Midjourney. Generating artwork on the fly with text inputs seems…

Continue reading → Generative XR: AI & Spatial Computing Converge

  Executive Summary Though we spend ample time examining consumer-based AR endpoints, considerable adoption and impact are demonstrated today in the enterprise. This takes many…

Continue reading → Enterprise AR: Best Practices & Case Studies, Volume 3

2018 was a reflective year for XR. After an exuberant 2016, followed by a corrective 2017, XR industries settled into a moderate pace. This includes…

Continue reading → XR 2018 Lessons, 2019 Outlook

They say that patience is a virtue. This applies to the current state of the spatial computing industry. After passing through the boom and bust…

Continue reading → Spatial Computing: 2019 Lessons, 2020 Outlook

The virtual reality sector continues to show early-stage characteristics, including erratic levels of interest and investment. But how big is it, and how big will…

Continue reading → VR Global Revenue Forecast, 2018-2023

AR’s early stages are defined by lots of experimentation to see what works natively in this new medium. That goes for product design as well…

Continue reading → Mobile AR Strategies & Business Models

Augmented reality’s (AR) definition continues to evolve. Though considered by most to be a graphical format that overlays imagery on the physical world, there’s an…

Continue reading → Hearables: Broadening the Definition of AR

One of augmented reality’s (AR) proposed beneficiaries is the enterprise. That can take many forms including data visualization in corporate settings, or software to create…

Continue reading → Industrial AR: Benefits & Barriers

The augmented reality sector continues to show early-stage characteristics, including volatile levels of interest and investment. But how big is it now, and how big…

Continue reading → AR Global Revenue Forecast, 2018-2023

How do consumers feel about VR? Who’s using it? What devices and apps do they prefer? And what do they want to see next? Perhaps…

Continue reading → VR Usage and Consumer Attitudes, Wave 3

How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly, what are…

Continue reading → Mobile AR Usage and Consumer Attitudes, Wave 2

One of the biggest questions nagging the Augmented Reality (AR) sector is, what will be its killer app? And when will it arrive? The medium…

Continue reading → Social AR: Spatial Computing’s Network Effect, Parts I, II & III

There are several forms of monetization that will develop for augmented reality (AR). In past reports, we’ve examined opportunities for its role in advertising (consumer-facing)…

Continue reading → AR Commerce: Monetization Comes Into View

The consumer AR sector still lingers in early stages. Among other things, this means the playbook is being written mid-flight. There’s a great deal of…

Continue reading → Lessons from AR Revenue Leaders, Part I: Snap

There’s been volatile interest and investment in AR & VR over the past 24 months. But how big are these sectors, and how big will…

Continue reading → 2018 XR Global Revenue Forecast, Fall Edition

One of the factors that gives us confidence in the future of AR and VR (collectively XR) is the amount of investment being made by…

Continue reading → AR Business Models: The Top of the Food Chain, Parts I & II

One of the many areas projected to be transformed by immersive computing is advertising. The visually-immersive nature of technologies like AR and VR can offer…

Continue reading → The Camera is the New Search Box: Ads in AR

How do consumers feel about VR? Who’s using it? What devices and apps do they prefer? And what do they want to see next? Perhaps…

Continue reading → VR Usage and Consumer Attitudes, Wave 1

Many AR and VR (a.k.a. XR) stakeholders claim that their market sizes will be massive. But how big are they, and how big will they…

Continue reading → 2018 XR Global Revenue Forecast, Spring Edition

Among several areas where AR will apply, one of the most exciting and potentially lucrative is local commerce. This includes consumer spending that’s consummated offline,…

Continue reading → AR Cloud and the ‘Internet of Places’

How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly, what are…

Continue reading → Mobile AR Usage and Consumer Attitudes, Wave 1

Augmented Reality (AR) comes in various forms, such as smartphones and smart glasses. Those are further segmented into consumer and enterprise uses. But the point…

Continue reading → Mobile AR: App Strategies and Business Models

The past year was volatile for XR. After an exuberant 2016, the sector’s temperature cooled when consumer hardware penetration – a key leading indicator of…

Continue reading → Enterprise XR: Impacting the Bottom Line

2017 was quite a year for XR. As is often the case with emerging technology, XR’s early days have included a fair amount of exuberance.…

Continue reading → XR: 2017 Lessons, 2018 Predictions

A common AR industry sentiment is that the smartphone is the device that will pave the way for smart glasses. The thought is that before…

Continue reading → Wearables: Paving the Way for AR Glasses

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Headworn AR Global Revenue Forecast, 2020-2025

  Executive Summary There’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Yet the technology lives on a device where…

Continue reading → Web AR: Best Practices & Case Studies

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Mobile AR Global Revenue Forecast, 2020-2025

  Executive Summary In AR’s early stages, a few areas stand out for their monetization potential and business case. We’ve examined such areas in past…

Continue reading → Camera Commerce: AR Monetization Materializes

  Executive Summary How do consumers feel about VR? Who’s using it? How often? And what do they want to see next? Perhaps more important,…

Continue reading → VR Usage & Consumer Attitudes, Wave 5

  Executive Summary How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more…

Continue reading → Mobile AR Usage & Consumer Attitudes, Wave 4

  Executive Summary Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. This takes many forms…

Continue reading → Enterprise AR: Best Practices & Case Studies, Volume 1

  Executive Summary Augmented reality’s traction over the past few years has occurred mostly through the smartphone camera. As we quantified in our recent mobile…

Continue reading → Smart Glasses: The Road to AR’s Holy Grail

As we approach the turn of a new year, it’s once again time for our annual ritual of synthesizing the lessons from the past twelve…

Continue reading → Spatial Computing: 2020 Lessons, 2021 Outlook

Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year, we go into…

Continue reading → VR Global Revenue Forecast, 2019-2024

AR and VR stakeholders claim that their market sizes will be massive. And we believe they’re right. But how big are they and how big…

Continue reading → AR & VR Global Revenue Forecast 2016-2021

Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year, we go into…

Continue reading → Headworn AR Revenue Forecast, 2019-2024

Augmented reality continues to evolve and take shape as an industry. Like other tech sectors, it has spawned several sub-segments that comprise an ecosystem. These…

Continue reading → AR Marketing: Best Practices & Case Studies, Volume 1

Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year, we go into…

Continue reading → Mobile AR Revenue Forecast, 2019-2024

Augmented reality continues to evolve and take shape as an industry. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These…

Continue reading → AR Advertising Deep Dive: The Landscape

How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly, what are…

Continue reading → Mobile AR Usage & Consumer Attitudes, Wave 3

How do consumers feel about VR? Who’s using it? What devices and apps do they prefer? And what do they want to see next? Perhaps…

Continue reading → VR Usage & Consumer Attitudes, Wave 4

The consumer AR sector still lingers in early stages. Among other things, this means the playbook is being written mid-flight. There’s a great deal of…

Continue reading → Lessons from AR Leaders, Part III: The Field

The consumer AR sector still lingers in early stages. Among other things, this means the playbook is being written mid-flight. There’s a great deal of…

Continue reading → Lessons from AR Revenue Leaders, Part II: Niantic