Q: $49-$99 per month seems cheap when some of your individual reports cost $2000. Does the PRO subscription include all reports or are any held back.

A: All subscription tiers get access to the full PRO intelligence vault, with the one exception of Pro: Single subscribers, who do not have access to ARtillery’s quarterly market-sizing forecasts. They get access to everything else and are otherwise only limited by quantity of seats or support (e.g. Data Concierge).

Regarding subscription vs individual report pricing, we set it up that way to incentivize people towards greater ongoing value of a recurring subscription. We’re confident in the value and utility of the subscription and want the chance to prove that to you. If you see the value and subscribe for multiple terms, that bet pays off. But that said, we make it easy to cancel at any time in your account dashboard.