Executive Summary It’s that time of year again. As we enter 2024, our annual exercise kicks in: examining the AR and VR events and…

Continue reading → Annual Predictions: 2023 Lessons, 2024 Outlook

  Executive Summary June 5, 2023 was a day that the spatial computing world had been waiting for. Apple CEO Tim Cook took the stage…

Continue reading → Vision Pro: Triangulating Apple’s AR Long Game

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → VR Global Revenue Forecast: 2022-2027

  Executive Summary AI is the new black… especially generative AI such as DALL-E 2 and Midjourney. Generating artwork on the fly with text inputs seems…

Continue reading → Generative XR: AI & Spatial Computing Converge

  Executive Summary Though we spend ample time examining consumer-based AR endpoints, considerable adoption and impact are demonstrated today in the enterprise. This takes many…

Continue reading → Enterprise AR: Best Practices & Case Studies, Volume 3

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Headworn AR Global Revenue Forecast: 2022-2027

  Executive Summary How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more…

Continue reading → AR Usage & Consumer Attitudes, Wave VI

  Executive Summary How do consumers feel about VR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly,…

Continue reading → VR Usage & Consumer Attitudes, Wave VII

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Mobile AR Global Revenue Forecast: 2022-2027

  Executive Summary Spatial computing continues to evolve and take shape as an industry. Like other tech sectors, it has spawned several sub-segments that comprise…

Continue reading → AR Marketing Best Practices & Case Studies, Volume 3