Annual Predictions: 2024 Lessons, 2025 Outlook
Executive Summary It’s that time of year again. As we approach 2025, our annual exercise kicks in: examining the AR & VR events and…
Continue reading → Annual Predictions: 2024 Lessons, 2025 Outlook
Executive Summary It’s that time of year again. As we approach 2025, our annual exercise kicks in: examining the AR & VR events and…
Continue reading → Annual Predictions: 2024 Lessons, 2025 Outlook
Executive Summary Back in August, ARtillery Intelligence’s monthly report focused on smart glasses. Given new standards set by Ray-Ban Meta Smartglasses, Xreal Air 2…
Continue reading → Slim & SLAM: The Long Road to AR’s Holy Grail
Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…
Executive Summary Smart glasses have seen their ups and downs – from the early excitement around Google Glass, to the the device’s famous flameout.…
Continue reading → Smart Glasses: A New Hope for Augmented Reality
Executive Summary Most AR and VR commentary focuses on consumer markets. But consumer XR ubiquity is years or even decades away. This timeline is…
Continue reading → Enterprise XR Best Practices & Case Studies, Volume 4
Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…
Continue reading → Headworn AR Global Revenue Forecast: 2023-2028
Executive Summary How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more…
Continue reading → Mobile AR Usage & Consumer Attitudes, Wave 8
Executive Summary How do consumers feel about VR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly,…
Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…
Continue reading → Mobile AR Global Revenue Forecast: 2023-2028
Executive Summary Spatial computing continues to evolve and take shape as an industry. Like other tech sectors, it has spawned several sub-segments that comprise…
Continue reading → AR Marketing Best Practices & Case Studies, Volume 4