Executive Summary It’s that time of year again. As we enter 2023, our annual exercise kicks in: examining the AR and VR events and…

Continue reading → Annual Predictions: 2022 Lessons, 2023 Outlook

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → XR Global Revenue Forecast 2021-2026

  Executive Summary Spatial computing – including AR, VR, and other immersive tech – continues to alter the ways that we work, play, and live.…

Continue reading → Reality Check: The State of Spatial Computing

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → VR Global Revenue Forecast, 2021-2026

  Executive Summary AR comes in many flavors. This is true of any technology in early stages as it twists around and takes shape. The…

Continue reading → Visual Search: Augmented Reality’s Killer App?

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Headworn AR Global Revenue Forecast, 2021-2026

  Executive Summary Though AR hasn’t demonstrated the world-changing capabilities that were touted in the technology’s circa-2017 hype cycle, it’s finding success in specific areas.…

Continue reading → The Camera Company: Lessons from Snap’s AR Lead

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Mobile AR Global Revenue Forecast, 2021-2026

  Executive Summary Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos…

Continue reading → The Immersive Commerce Era: AR & Shopping Collide

  Executive Summary How do consumers feel about VR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly,…

Continue reading → VR Usage & Consumer Attitudes, Wave VI