AR/VR & Metaverse Insights
Executive Summary Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos…
Continue reading → The Immersive Commerce Era: AR & Shopping Collide
Executive Summary How do consumers feel about VR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly,…
Executive Summary How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more…
Executive Summary Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. This takes many forms…
Continue reading → Enterprise AR: Best Practices & Case Studies, Volume II
Executive Summary Augmented reality continues to evolve and take shape as an industry. Like other tech sectors, it has spawned several sub-segments that comprise…
Continue reading → AR Marketing: Best Practices & Case Studies, Volume II
Executive Summary AR and VR – collectively known as spatial computing – continue to hold immense potential. Though they don’t represent the imminent tech…
Executive Summary If there’s one term that’s reverberated throughout AR and VR circles more than any other in 2021, it’s metaverse. Though it represents…
Continue reading → Metaverse Reality Check: The What, When & Where
Executive Summary One of AR’s fundamental properties is to fuse the digital and physical. As such, the real world is a key part of…
Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…
Continue reading → Headworn AR Global Revenue Forecast, 2020-2025
Executive Summary There’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Yet the technology lives on a device where…