AR/VR Research & Insights
Executive Summary Spatial computing – including AR, VR, and other immersive tech – continues to alter the ways that we work, play, and live.…
Continue reading → Reality Check: The State of Spatial Computing
Executive Summary AR comes in many flavors. This is true of any technology in early stages as it twists around and takes shape. The…
Continue reading → Visual Search: Augmented Reality’s Killer App?
Executive Summary Though AR hasn’t demonstrated the world-changing capabilities that were touted in the technology’s circa-2017 hype cycle, it’s finding success in specific areas.…
Continue reading → The Camera Company: Lessons from Snap’s AR Lead
Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…
Continue reading → Mobile AR Global Revenue Forecast, 2021-2026
Executive Summary Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos…
Continue reading → The Immersive Commerce Era: AR & Shopping Collide
Executive Summary How do consumers feel about VR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly,…
Executive Summary How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more…
Executive Summary Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. This takes many forms…
Continue reading → Enterprise AR: Best Practices & Case Studies, Volume 2
Executive Summary Augmented reality continues to evolve and take shape as an industry. Like other tech sectors, it has spawned several sub-segments that comprise…
Continue reading → AR Marketing: Best Practices & Case Studies, Volume 2
Executive Summary Spatial computing – including AR, VR, and other immersive tech – continues to alter the ways that we work, play, and live.…