AR/VR & Metaverse Insights
Executive Summary If there’s one term that’s reverberated throughout AR and VR circles more than any other in 2021, it’s metaverse. Though it represents…
Continue reading → Metaverse Reality Check: The What, When & Where
Executive Summary One of AR’s fundamental properties is to fuse the digital and physical. As such, the real world is a key part of…
Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…
Continue reading → Headworn AR Global Revenue Forecast, 2020-2025
Executive Summary There’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Yet the technology lives on a device where…
Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…
Continue reading → Mobile AR Global Revenue Forecast, 2020-2025
Executive Summary In AR’s early stages, a few areas stand out for their monetization potential and business case. We’ve examined such areas in past…
Continue reading → Camera Commerce: AR Monetization Materializes
Executive Summary How do consumers feel about VR? Who’s using it? How often? And what do they want to see next? Perhaps more important,…
Executive Summary How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more…
Executive Summary Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. This takes many forms…
Continue reading → Enterprise AR: Best Practices & Case Studies, Volume I
Executive Summary Augmented reality’s traction over the past few years has occurred mostly through the smartphone camera. As we quantified in our recent mobile…
Continue reading → Smart Glasses: The Road to AR’s Holy Grail