Executive Summary Spatial computing – including AR, VR, and other immersive tech – continues to alter the ways that we work, play, and live.…

Continue reading → Report: A Spatial Future Materializes

  Executive Summary AR and VR – collectively known as spatial computing – continue to hold immense potential. Though they don’t represent the imminent tech…

Continue reading → Spatial Computing: 2021 Lessons, 2022 Outlook

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → VR Global Revenue Forecast, 2020-2025

  Executive Summary If there’s one term that’s reverberated throughout AR and VR circles more than any other in 2021, it’s metaverse. Though it represents…

Continue reading → Metaverse Reality Check: The What, When & Where

  Executive Summary One of AR’s fundamental properties is to fuse the digital and physical. As such, the real world is a key part of…

Continue reading → Geolocal AR: The Metavearth Materializes

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Headworn AR Global Revenue Forecast, 2020-2025

  Executive Summary There’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Yet the technology lives on a device where…

Continue reading → Web AR: Best Practices & Case Studies

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Mobile AR Global Revenue Forecast, 2020-2025

  Executive Summary In AR’s early stages, a few areas stand out for their monetization potential and business case. We’ve examined such areas in past…

Continue reading → Camera Commerce: AR Monetization Materializes

  Executive Summary How do consumers feel about VR? Who’s using it? How often? And what do they want to see next? Perhaps more important,…

Continue reading → VR Usage & Consumer Attitudes, Wave V