Executive Summary How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more…

Continue reading → Mobile AR Usage & Consumer Attitudes, Wave 5

  Executive Summary Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. This takes many forms…

Continue reading → Enterprise AR: Best Practices & Case Studies, Volume 2

  Executive Summary Augmented reality continues to evolve and take shape as an industry. Like other tech sectors, it has spawned several sub-segments that comprise…

Continue reading → AR Marketing: Best Practices & Case Studies, Volume 2

  Executive Summary Spatial computing – including AR, VR, and other immersive tech – continues to alter the ways that we work, play, and live.…

Continue reading → Report: A Spatial Future Materializes

  Executive Summary AR and VR – collectively known as spatial computing – continue to hold immense potential. Though they don’t represent the imminent tech…

Continue reading → Spatial Computing: 2021 Lessons, 2022 Outlook

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → VR Global Revenue Forecast, 2020-2025

  Executive Summary If there’s one term that’s reverberated throughout AR and VR circles more than any other in 2021, it’s metaverse. Though it represents…

Continue reading → Metaverse Reality Check: The What, When & Where

  Executive Summary One of AR’s fundamental properties is to fuse the digital and physical. As such, the real world is a key part of…

Continue reading → Geolocal AR: The Metavearth Materializes

  Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…

Continue reading → Headworn AR Global Revenue Forecast, 2020-2025

  Executive Summary There’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Yet the technology lives on a device where…

Continue reading → Web AR: Best Practices & Case Studies