AR Usage & Consumer Attitudes, Wave III
How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly, what are…
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VR Usage & Consumer Attitudes, Wave IV
How do consumers feel about VR? Who’s using it? What devices and apps do they prefer? And what do they want to see next? Perhaps…
Lessons from AR Leaders, Part III: The Field
The consumer AR sector still lingers in early stages. Among other things, this means the playbook is being written mid-flight. There’s a great deal of…
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Lessons from AR Revenue Leaders, Part II: Niantic
The consumer AR sector still lingers in early stages. Among other things, this means the playbook is being written mid-flight. There’s a great deal of…
Continue reading → Lessons from AR Revenue Leaders, Part II: Niantic
Lessons from AR Revenue Leaders, Part I: Snap
The consumer AR sector still lingers in early stages. Among other things, this means the playbook is being written mid-flight. There’s a great deal of…
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Spatial Computing: 2019 Lessons, 2020 Outlook
They say that patience is a virtue. This applies to the current state of the spatial computing industry. After passing through the boom and bust…
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VR Global Revenue Forecast, 2018-2023
The virtual reality sector continues to show early-stage characteristics, including erratic levels of interest and investment. But how big is it, and how big will…
Mobile AR Strategies & Business Models
AR’s early stages are defined by lots of experimentation to see what works natively in this new medium. That goes for product design as well…
Hearables: Broadening the Definition of AR
Augmented reality’s (AR) definition continues to evolve. Though considered by most to be a graphical format that overlays imagery on the physical world, there’s an…
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Industrial AR: Benefits & Barriers
One of augmented reality’s (AR) proposed beneficiaries is the enterprise. That can take many forms including data visualization in corporate settings, or software to create…