AR/VR & Metaverse Insights
The consumer AR sector still lingers in early stages. Among other things, this means the playbook is being written mid-flight. There’s a great deal of…
Continue reading → Lessons from AR Revenue Leaders, Part II: Niantic
The consumer AR sector still lingers in early stages. Among other things, this means the playbook is being written mid-flight. There’s a great deal of…
Continue reading → Lessons from AR Revenue Leaders, Part I: Snap
They say that patience is a virtue. This applies to the current state of the spatial computing industry. After passing through the boom and bust…
Continue reading → Spatial Computing: 2019 Lessons, 2020 Outlook
The virtual reality sector continues to show early-stage characteristics, including erratic levels of interest and investment. But how big is it, and how big will…
AR’s early stages are defined by lots of experimentation to see what works natively in this new medium. That goes for product design as well…
Augmented reality’s (AR) definition continues to evolve. Though considered by most to be a graphical format that overlays imagery on the physical world, there’s an…
Continue reading → Hearables: Broadening the Definition of AR
One of augmented reality’s (AR) proposed beneficiaries is the enterprise. That can take many forms including data visualization in corporate settings, or software to create…
The augmented reality sector continues to show early-stage characteristics, including volatile levels of interest and investment. But how big is it now, and how big…
How do consumers feel about VR? Who’s using it? What devices and apps do they prefer? And what do they want to see next? Perhaps…
Continue reading → VR Usage and Consumer Attitudes, Wave III
How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly, what are…
Continue reading → Mobile AR: Usage and Consumer Attitudes, Wave II