Wearables: Paving the Way for AR Glasses
A common AR industry sentiment is that the smartphone is the device that will pave the way for smart glasses. The thought is that before…
A common AR industry sentiment is that the smartphone is the device that will pave the way for smart glasses. The thought is that before…
Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year, we go into…
Augmented reality continues to evolve and take shape as an industry. Like other tech sectors, it has spawned several sub-segments that comprise an ecosystem. These…
Continue reading → AR Marketing: Best Practices & Case Studies, Volume 1
Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year, we go into…
Augmented reality continues to evolve and take shape as an industry. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These…
How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly, what are…
How do consumers feel about VR? Who’s using it? What devices and apps do they prefer? And what do they want to see next? Perhaps…
The consumer AR sector still lingers in early stages. Among other things, this means the playbook is being written mid-flight. There’s a great deal of…
Continue reading → Lessons from AR Leaders, Part III: The Field
The consumer AR sector still lingers in early stages. Among other things, this means the playbook is being written mid-flight. There’s a great deal of…
Continue reading → Lessons from AR Revenue Leaders, Part II: Niantic
The consumer AR sector still lingers in early stages. Among other things, this means the playbook is being written mid-flight. There’s a great deal of…
Continue reading → Lessons from AR Revenue Leaders, Part I: Snap