AR Global Revenue Forecast, 2018-2023
The augmented reality sector continues to show early-stage characteristics, including volatile levels of interest and investment. But how big is it now, and how big…
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VR Usage and Consumer Attitudes, Wave III
How do consumers feel about VR? Who’s using it? What devices and apps do they prefer? And what do they want to see next? Perhaps…
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Mobile AR: Usage and Consumer Attitudes, Wave II
How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly, what are…
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Social AR: Spatial Computing’s Network Effect, Parts I, II & III
One of the biggest questions nagging the Augmented Reality (AR) sector is, what will be its killer app? And when will it arrive? The medium…
Continue reading → Social AR: Spatial Computing’s Network Effect, Parts I, II & III
AR Commerce: Monetization Comes Into View
There are several forms of monetization that will develop for augmented reality (AR). In past reports, we’ve examined opportunities for its role in advertising (consumer-facing)…
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XR 2018 Lessons, 2019 Outlook
2018 was a reflective year for XR. After an exuberant 2016, followed by a corrective 2017, XR industries settled into a moderate pace. This includes…
2018 XR Global Revenue Forecast, Fall Edition
There’s been volatile interest and investment in AR & VR over the past 24 months. But how big are these sectors, and how big will…
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AR Business Models: The Top of the Food Chain, Parts I & II
One of the factors that gives us confidence in the future of AR and VR (collectively XR) is the amount of investment being made by…
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The Camera is the New Search Box: Ads in AR
One of the many areas projected to be transformed by immersive computing is advertising. The visually-immersive nature of technologies like AR and VR can offer…
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VR Usage and Consumer Attitudes
How do consumers feel about VR? Who’s using it? What devices and apps do they prefer? And what do they want to see next? Perhaps…