AR Cloud and the ‘Internet of Places’
Among several areas where AR will apply, one of the most exciting and potentially lucrative is local commerce. This includes consumer spending that’s consummated offline,…
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Mobile AR: Usage and Consumer Attitudes, Wave I
How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly, what are…
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Mobile AR: App Strategies and Business Models
Augmented Reality (AR) comes in various forms, such as smartphones and smart glasses. Those are further segmented into consumer and enterprise uses. But the point…
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Enterprise XR: Impacting the Bottom Line
The past year was volatile for XR. After an exuberant 2016, the sector’s temperature cooled when consumer hardware penetration – a key leading indicator of…
XR: 2017 Lessons, 2018 Predictions
2017 was quite a year for XR. As is often the case with emerging technology, XR’s early days have included a fair amount of exuberance.…
AR & VR Global Revenue Forecast 2016-2021
AR and VR stakeholders claim that their market sizes will be massive. And we believe they're right. But how big are they and how big…
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