For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge
Depth & Focus
A dedicated launchpad for AR ad insights
Beyond ARtillery Pro’s standard packages, we’ve begun to create topical editions, starting with advertising. This takes much of the content already housed in ARtillery Pro — plus new features — and organizes it for specific needs.
ARtillery Pro: Ad Exec offers advertising executives and startups a launchpad for spatial smarts, including a focused dashboard that assembles all of our data, reports, insights and case studies from the developing worlds of AR advertising and commerce.
See the full feature set below, and check out ARtillery Pro’s standard (non advertising-centric) packages here. You can also see ARtllery’s market-sizing methodology here, disclosure & ethics policy here, and privacy policy here.
A categorized and searchable library that's a jumping-off point for your spatial intelligence.
Original Reports
Monthly white papers, weekly briefs and case studies on spatial computing. The full archive is available to PRO subscribers.
Campaign Tracker
We've tagged every AR campaign since 2018 including breakdowns of their dynamics & results.
Market Sizing & Industry Forecasts
Extensive original forecasts that size and examine drivers for AR & VR sector revenue.
Consumer Surveys
AR & VR survey data co-produced with Thrive Analytics and examined in original reports by ARtillery Intelligence
Data & Insight Briefs
Weekly short-form articles that break down original data, insights, trend analysis, and industry happenings.
Multimedia Library
We hand select and summarize session video from XR events, as well as webinars, podcasts and other knowledge-building material.
Curated Content
An extensive collection of reports, articles and case studies that we hunt down, read, select and categorize for ARtillery PRO subscribers. Let us save you time.
Account Management & Support
A dashboard to manage your account, including subscriptions, seats, payments, upgrades, downgrades, cancellation, or to contact us for help finding the right data.
In addition to original data and narrative reports, two differentiating factors for the Pro: Ad Exec subscription are its Campaign Tracker and Case Studies.
Campaign Tracker documents nearly every AR ad campaign that’s been run since 2018, including quick-hit breakdowns, images and analysis. Case Studies, select the top-performing campaigns and go one level deeper with results analysis and tactical takeaways. See example below.
Michael (ARtillery Intelligence) is a well-versed industry expert on AR and VR, and has authored multiple thought leadership pieces in the industry. Mike’s also been a knowledgeable speaker at a variety of conferences. I would recommend Mike for any kind of business strategy-related activity.
Kristi Cu
Strategy & Product, Building 8 / Facebook
Mike [ARtillery Intelligence] is, hands down, one of the best industry analysts I have ever worked with in my career. Mike provided great counsel to my company, Invoca, as we renamed/rebranded the company and announced Series C funding… I wish I could clone him.
Brett Smith
Communications Manager / Prezi
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge
As growth capital investors, we’re accustomed to completing thorough market diligence and speaking with many industry analysts and experts. Mike Boland [ARtillery Intelligence] is top-tier in terms of aptitude for digital transformation and, equally important, translating that into value creation and opportunity spotting.
Mike McClure
Principle / Sageview Capital
ARtillery Intelligence and Mike Boland have deep insights and data-backed narratives for XR’s impact. They’re a useful and valuable resource for anyone vetting business opportunities in these emerging fields.
Prem Nagarathnam
Global Strategist / Samsung
I couldn’t be more fortunate than to get to work with Mike and ARtillery Intelligence on a daily basis to build the VRARA’s SF operations. His background as a journalist and analyst help him synthesize the deluge of information coming to us in the VR/AR industries, and to find the salient points upon which to focus. He makes running events look easy, and that’s because of the tremendous amount of legwork that he does leading up to them to make sure they go off without a hitch.
Emily Olman
CEO & Co-founder / Spatial First
People in the industry look to Michael Boland and ARtillery Intelligence as the leading source of emerging trends, industry shift and innovation. Michael Boland is an industry term, as it’s not just his name anymore. He’s an excellent public speaker and company representative as I’ve had the pleasure of watching Mike build his impeccable reputation dramatically over the last decade. Mike is a leader in strategy, product, operations and innovation and would be a key asset to growing any company he consults with or works for. He has the Midas touch, as every project he’s worked on turns to gold, I’ve witnessed this at both BIA Kelsey and The VR/AR Association.
Kelly Benish
VP, Business Development / Navads
I have known Mike for over 10 years. He is one of those analysts who really “gets it.” He and ARtillery Intelligence have a good track record of spotting trends and writing/speaking about the technologies that will have the most impact on our lives and wallets.
Ron Braunfeld
VP, Business Development / Pingup
I’ve seen Mike [ARtillery Intelligence] on stage many times and he’s one of the best presenters I’ve ever seen
Michele Chaboudy
President / Macabbey & Associates
There are so many people in this space that covet their ideas, and this is what cripples our space. Mike and ARtillery Intelligence have for years always been a driving force behind identifying emerging trends and sharing them with the world by either writing about it in one of his many publications, or standing on stage and delivering it at conferences.
Walt Geer
Creative Director / Verve Mobile
Mike [ARtillery Intelligence] is a triple threat: analyst, writer and public speaker. As an analyst, Mike not only knows how to identify and follow emerging trends, he knows how to share them in a way that’s digestible. On stage, Mike is confident, charming and informative. When writing, Mike is thorough, fair and precise. Mike makes analysis look easy because he puts the rigor necessary into being a thought leader.
Stacey Sedbrook
VP, Sales / Denver Business Journal
Michael [ARtillery Intelligence] is a smart analyst that has in-depth understanding of technology and the changes they are driving in the marketplace… His data-driven presentations and articles are always insightful to understand the customer needs and future direction.
RadhaKrishna Hiremane
Head of Data Platform and Integration / Boeing AnalytX
A: For market-sizing, we apply best practices and industry standards in quantitative analysis, including bottom-up revenue modeling. For consumer survey data, we work closely with our partner Thrive Analytics, who has seasoned methodologies in survey science and large, diverse sample populations.
As for our credibility as analysts, we have 18 years of experience in research & tech sector analysis, and have spent the last eight years focused on spatial computing specifically. Through that, we have our finger on the pulse of industry happenings, players and strategic analysis. Part of that comes from the rigor involved in covering the market on a daily basis for our sister publication AR Insider. More about our backgrounds and analyst credentials can be found here, and more about our research methodology can be found here.
Q: Is your content original or aggregated?
A: Both. Beyond our own original research and monthly reports, we’re big on the idea of saving subscribers time by having a one-stop shop for intelligence and knowledge building. So we spend lots of time curating and collecting data beyond our own original research. This includes reports and case studies put out by companies in spatial computing (example). Collectively that makes the intelligence vault very extensive for an unmatched rate. We put lots of thought into how it’s all indexed, categorized and searchable so subscribers can find what they’re looking for quickly. And we’re readily available with the “Data Concierge” feature to help you find things.
Q: Do I need to technically be a startup to get the startup rate, an enterprise for the enterprise rate, and so on…?
A: No. The product tiers are built for suggested personas but anyone can subscribe at any level. Product tiers should be chosen based feature/goal alignment. An individual from an enterprise can subscribe at the individual rate if that feature set (one login, etc.) best aligns. But keep in mind that we don’t allow login/password sharing. Contact us if you’d like to customize packages, such as larger enterprise accounts that exceed 25 users.
Q: Do different subscription tiers get different access to content?
A: All subscription tiers get access to the full PRO intelligence vault, with the exception of
Pro: Single subscribers do not have access to ARtillery’s original market-sizing forecasts which are produced quarterly. But they can access the full remainder of the extensive Pro library.
Pro: Ad-Exec subscribers have a customized Pro homepage that features content that aligns with their interests in immersive brand marketing.
Otherwise, the difference in subscription tiers is mostly a function of the quantity of seats/logins, analyst access, and data support (e.g. data concierge).
Q: $49-$99 per month seems cheap when some of your individual reports cost $2000. Does the PRO subscription include all reports or are any held back.
A: All subscription tiers get access to the full PRO intelligence vault, with the one exception of Pro: Single subscribers, who do not have access to ARtillery’s quarterly market-sizing forecasts. They get access to everything else and are otherwise only limited by quantity of seats or support (e.g. Data Concierge).
Regarding subscription vs individual report pricing, we set it up that way to incentivize people towards greater ongoing value of a recurring subscription. We’re confident in the value and utility of the subscription and want the chance to prove that to you. If you see the value and subscribe for multiple terms, that bet pays off. But that said, we make it easy to cancel at any time in your account dashboard.
Q: What is the subscription term and how does that work?
A: We bill for subscriptions in six-month increments with pricing that aligns with the monthly rates specified above. Subscriptions auto-renew unless canceled, which is very easy to do in your subscriber dashboard.
Q: So I can cancel any time?
A: Yes, there are comprehensive account management options after you log in. That includes the ability to cancel anytime. When you cancel, service continues through the full term, but does not auto-renew. For example, if you’re working on a limited-term project and just want one subscription term, you can sign up an cancel right away while it’s fresh on your mind, Or you can set yourself a calendar alert for some future date prior to auto-renewal. If you forget and then notice you’ve been auto-renewed against your will, contact us within a few days and we’ll refund you. We’re easy-going about these matters.
Q: What if I want a quantity of seats/logins thats different from the standard amounts listed?
A: We have flexible enterprise rates and can work with you to customize packages and seat access on a pro-rated basis (including bulk discounts). Reach out to us.
Q: Our organization is growing. Can I upgrade mid-term?
A: We can handle that too. You can upgrade (or downgrade for that matter) to/from any of the PRO tiers and the remaining service term will be automatically pro-rated accordingly.
Q: We have budget now and the financial period is ending. Can we pay in advance for the next year?
A: Absolutely. Default terms are to pay for six months at a time, auto-renewed unless canceled. But we have other packages available or can easily customize something for you that meets your timing goals around budgetary matters. Reach out to us.
ARtillery has launched an email marketing program for sponsors and partners. This utilizes its position as a trusted authority with a loyal audience, including its sister publication, AR Insider. This opted-in audience of AR enthusiasts helps us reach open rates that exceed 30% (more stats below).
We apply best practices in email marketing, cultivated over years of media production. This includes our editorial backgrounds applied to tactics like compelling subject lines and email copy/creative. This playbook is continually reinforced through our work as a publishing leader in emerging tech.
— We regularly achieve open ratesthat exceed 30%. — Our standard range is between20-30%. — Post-open engagement rates are typically between 15-20%. — These figures compare to tech industry average open rates of 19.29% and Post-open engagement rates of 2.08%
Get quality impressions for your brand narratives.
— We reach 7500+ professionals in the spatial computing (VR & AR) industry — We grow this list organically and purely through opt-ins, enabling the high performance listed above — Subscribers are mid-to-upper management at top XR companies, due to the strategic nature of the content we publish. — Examples are below and a larger sample of companies that subscribe to our email list is provided here.
Benefit from our fire-tested content-marketing playbook.
— In addition to highly engaged and opted-in subscribers, we apply best practices in email marketing — Our publishing operation and careers in editorial production gives us an edge in tactical execution of compelling subject lines (drives open rate) and email copy (drives post-open engagement). — For example, subject lines should be punchy, compelling, verb-oriented and never exceed 40 characters (considering mobile inboxes). — We apply unique subject lines and modified copy per-blast to avoid repetitive messaging and “banner blindness.” — In email copy, we avoid big walls of text, considering recipients’ limited time. — We instead apply colorful imagery, large click targets for calls-to-action, and concise language (example below). — We will also work with your team if you have standard language and images you prefer to use. — We can use tracking links for performance analytics, and any discount codes (in the case of an event) that sponsors wish to provide. — Our full playbook contains more such tactics, cultivated over years of editorial production and online publishing.
— For email marketing partners, we run banner ads on the well-traveled AR Insider front page and newsletter. — Other bonus features include social media posts, and an AR Insider sponsored article (see terms below).
ARtillery Intelligence has an extensive multimedia production engine. From careers as journalists and analysts, we’ve produced hundreds of thought-leadership videos, podcasts and large-scale events. At a certain point we decided to do all our own production work. Beyond multi-media, we’ve forged and refined a fully-functional publishing machine. This builds on our backgrounds in analytical and journalistic editorial production, where we’ve developed a keen narrative eye by publishing more than 150 research reports, and 3000 articles.
Now we’re spinning out this capability for you…including video and written narratives production (options below). Work is published under the AR Insider Edge banner, our program for spotlighting the successes and best practices of AR Innovators. And don’t forget, we not only produce media but have our own distribution channels through AR publications, newsletters and social channels. This means it’s a true end-to-end media production platform to help you create, edit and amplify your narratives.
Video Production
We’ll make you look good.
We have professional-grade video production gear and proficiency, which has been refined over years of producing our ownthought-leadership videos, and podcasts. Now, we want to make that capability available to spotlight your brand stories. See the options below.
Following our ARtillery Briefs video format, we produce an analyst monologue that supports your brand narratives. Though these videos don’t explicitly endorse sponsors, they examine market opportunities and evoke the thought leadership that sponsors want to be associated with. We can customize videos or reskin any of the 60+ videos from our archive for your brand association.
Following our ARtillery Innovators interview format, we film a remote interview with you using our high-end cameras, integrated with broadcasting and recording software. There are low-tech requirements on your end, while spotlighting your thought leadership through an analyst interview.
ARtillery Intelligence offers companies the ability to re-publish reports from our extensive library, re-skinned to your branding and licensed for wide release (reports are otherwise paywalled). This is often done if companies are mentioned in a report, or if the narrative supports their products.
We specialize in narrative production and we exercise that muscle daily. Let us handle the heavy lifting and headaches of crafting narratives. We do the writing. You handle graphics, layout, publishing and distribution. We are not named as anywhere as author… you take all the credit.
Co-authored reports are similar to ghost-written reports (we write, you publish) except we are explicitly listed as a co-author. You handle all of the post-production, layout and design while we write most of the narrative. Some companies choose this option if they want our trusted name to add credibility and validation to the report. There is a premium for this use of our brand.
We fully produce reports with our publishing engine. The subject matter and materials are up to you (data, case studies) but we write the copy. This exposes your story in an organic and trusted way. We’re the explicit author and publisher, while you’re named prominently as sponsor.
We can write copy for your website, including succinct narratives that speak to your target markets. If done on WordPress, we can also provide assistance with web development, design, content management and other projects that draw on our extensive WordPress experience.
Average Cost: $999(fluctuates based on scope and applies our billable rate).
With 20+ years of experience as industry analysts and journalists, we’ve been on the receiving end of hundreds of startup pitches. That plus a provennarrative eyepositions us uniquely to provide sounding-board advice on differentiating your message. For BD, VC pitches or conference presentations, we’ll help you look good.
Browse our engagement offerings to accelerate your knowledge.
ARtillery Intelligence analysts share insights and perspectives in a live briefing, or ongoing advisory work. This includes strategic positioning, knowledge-sharing, market-sizing, custom publishing or refining your marketing and/or pitch materials. Some of these high-touch analyst services are bundled with ARtillery PRO (Startup and Enterprise tiers), while others can be purchased a la carte below. Let us accelerate your knowledge.
Strategic Advisory Retainer
ARtillery Intelligence analysts are available for research, strategic vetting, market-sizing or custom advisory work that exceeds the specificity of the below pre-packaged engagements. Advisory services are sold in several increments, pre-purchased. Contact us to scope and assess goals.
Price: Variable (Starts at $995)
Strategy Briefing
ARtillery Intelligence analysts are available for phone or video calls to discuss your strategy, questions or positioning. This includes a 60-minute call, plus any necessary follow-ups to send additional data or to research questions raised during the briefing (Contact us with questions).
Price: $499 per briefing
Pitch Review
With 20+ years of experience as industry analysts and journalists, we’ve been on the receiving end of hundreds of startup pitches. That plus a proven narrative eye positions us uniquely to provide sounding-board advice on differentiating your message. For BD, VC pitches or conference presentations, we’ll help you look good (Contact us with questions).
Price: $499 per review
Localization Services
Using our fire-tested narrative skills, we’ve helped many non-U.S. companies refine their website copy and pitch decks for U.S. audiences. We’ve developed a firm playbook for content marketing and can sharpen your narratives. Contact us to scope and assess goals.
Price: Variable (Starts at $995)
Media Production & Publishing
ARtillery Intelligence has an extensive media production engine. From careers as journalists and analysts, we’ve collectively published hundreds of thought-leadership videos, podcasts, large-scale events, more than 120 research reports and 3000 articles (print and online). We’re spinning out this capability, including video and written narratives. See details here, or Contact us to scope and assess goals.
Price: Variable (starts at $995)
Subscriber Sample
Past & present clients & subscribers…
Testimonials
People are talking.
Michael (ARtillery Intelligence) is a well-versed industry expert on AR and VR, and has authored multiple thought leadership pieces in the industry. Mike’s also been a knowledgeable speaker at a variety of conferences. I would recommend Mike for any kind of business strategy-related activity.
Kristi Cu
Strategy & Product, Building 8 / Facebook
Mike [ARtillery Intelligence] is, hands down, one of the best industry analysts I have ever worked with in my career. Mike provided great counsel to my company, Invoca, as we renamed/rebranded the company and announced Series C funding… I wish I could clone him.
Brett Smith
Communications Manager / Prezi
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge
As growth capital investors, we’re accustomed to completing thorough market diligence and speaking with many industry analysts and experts. Mike Boland [ARtillery Intelligence] is top-tier in terms of aptitude for digital transformation and, equally important, translating that into value creation and opportunity spotting.
Mike McClure
Principle / Sageview Capital
ARtillery Intelligence and Mike Boland have deep insights and data-backed narratives for XR’s impact. They’re a useful and valuable resource for anyone vetting business opportunities in these emerging fields.
Prem Nagarathnam
Global Strategist / Samsung
I couldn’t be more fortunate than to get to work with Mike and ARtillery Intelligence on a daily basis to build the VRARA’s SF operations. His background as a journalist and analyst help him synthesize the deluge of information coming to us in the VR/AR industries, and to find the salient points upon which to focus. He makes running events look easy, and that’s because of the tremendous amount of legwork that he does leading up to them to make sure they go off without a hitch.
Emily Olman
CEO & Co-founder / Spatial First
People in the industry look to Michael Boland and ARtillery Intelligence as the leading source of emerging trends, industry shift and innovation. Michael Boland is an industry term, as it’s not just his name anymore. He’s an excellent public speaker and company representative as I’ve had the pleasure of watching Mike build his impeccable reputation dramatically over the last decade. Mike is a leader in strategy, product, operations and innovation and would be a key asset to growing any company he consults with or works for. He has the Midas touch, as every project he’s worked on turns to gold, I’ve witnessed this at both BIA Kelsey and The VR/AR Association.
Kelly Benish
VP, Business Development / Navads
I have known Mike for over 10 years. He is one of those analysts who really “gets it.” He and ARtillery Intelligence have a good track record of spotting trends and writing/speaking about the technologies that will have the most impact on our lives and wallets.
Ron Braunfeld
VP, Business Development / Pingup
I’ve seen Mike [ARtillery Intelligence] on stage many times and he’s one of the best presenters I’ve ever seen
Michele Chaboudy
President / Macabbey & Associates
There are so many people in this space that covet their ideas, and this is what cripples our space. Mike and ARtillery Intelligence have for years always been a driving force behind identifying emerging trends and sharing them with the world by either writing about it in one of his many publications, or standing on stage and delivering it at conferences.
Walt Geer
Creative Director / Verve Mobile
Mike [ARtillery Intelligence] is a triple threat: analyst, writer and public speaker. As an analyst, Mike not only knows how to identify and follow emerging trends, he knows how to share them in a way that’s digestible. On stage, Mike is confident, charming and informative. When writing, Mike is thorough, fair and precise. Mike makes analysis look easy because he puts the rigor necessary into being a thought leader.
Stacey Sedbrook
VP, Sales / Denver Business Journal
Michael [ARtillery Intelligence] is a smart analyst that has in-depth understanding of technology and the changes they are driving in the marketplace… His data-driven presentations and articles are always insightful to understand the customer needs and future direction.
RadhaKrishna Hiremane
Head of Data Platform and Integration / Boeing AnalytX
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
A categorized and searchable library that's a jumping-off point for your spatial intelligence.
Original Reports
Monthly white papers, weekly briefs and case studies on spatial computing. The full archive is available to PRO subscribers.
Market Sizing & Industry Forecasts
Extensive original forecasts that size and examine drivers for AR & VR sector revenue.
Consumer Surveys
AR & VR survey data co-produced with Thrive Analytics and examined in original reports by ARtillery Intelligence
Data & Insight Briefs
Weekly short-form articles that break down original data, insights, trend analysis, and industry happenings.
Multimedia Library
We hand select and summarize session video from XR events, as well as webinars, podcasts and other knowledge-building material.
Curated Content
An extensive collection of reports, articles and case studies that we hunt down, read, select and categorize for ARtillery PRO subscribers. Let us save you time.
Account Management & Support
A dashboard to manage your account, including subscriptions, seats, payments, upgrades, downgrades, cancellation, or to contact us for help finding the right data.
Event Discounts
We partner with top industry events such as AWE, VRX, XRDC and several others to secure discounts for subscribers.
Client Personas
Our biggest beneficiaries
XR Startups & Executives
Gain strategic edge through a knowledge position
XR-Curious Enterprises
Access beginner-to-advanced materials to accelerate your spatial smarts and uncover how XR applies to your enterprise.
Equity Research
Gain a market-research edge with our domain expertise, trend analysis, and forecasting.
Ad Agencies & Consumer Brands
Get smart on AR marketing with our case studies, data & strategy analysis.
Investors
Gain a knowledge edge during due diligence and trend-spotting.
Strategy Consulting Firms
Impress clients and deliver value with our XR knowledge-building resources.
Our flagship narrative reports are 30+ page deliverables on a range of XR topics, produced six times per year with original data and strategic insights ($999 value/each).
Our extensive collection of embedded conference talks, product reviews, podcasts, and other educational videos, brought together into one time-saving jumping-off point.
Manage up to five sub-accounts (a $2,940 annual value) by registering your colleagues or giving them a designated link to self-register. Buy extra seats anytime.
We’ll help find what you’re looking for within the ARtillery PRO Intelligence Vault. If we don’t have it, we’ll see what else is out there ($199/hr value).
Phone or video call twice-per-year to discuss your XR strategy, questions, positioning, or “pitch review,” including follow-ups to deliver related materials & insights ($499 value per briefing).
Add and manage unlimited sub-accounts (a $1,200 annual value per seat) within your account dashboard, or let us manage it for you. Adding and dropping colleagues is easy.
Additional briefing calls (unlimited) to discuss your XR strategy, questions, or positioning, including follow-ups to deliver related materials & insights ($999 value per briefing)
Our analysts will personally deliver an hour-long live customized presentation to your executive teams or broader company, including data, insights, Q&A, and follow-up deliverables ($4,999 value).
Michael (ARtillery Intelligence) is a well-versed industry expert on AR and VR, and has authored multiple thought leadership pieces in the industry. Mike’s also been a knowledgeable speaker at a variety of conferences. I would recommend Mike for any kind of business strategy-related activity.
Kristi Cu
Strategy & Product, Building 8 / Facebook
Mike [ARtillery Intelligence] is, hands down, one of the best industry analysts I have ever worked with in my career. Mike provided great counsel to my company, Invoca, as we renamed/rebranded the company and announced Series C funding… I wish I could clone him.
Brett Smith
Communications Manager / Prezi
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge
As growth capital investors, we’re accustomed to completing thorough market diligence and speaking with many industry analysts and experts. Mike Boland [ARtillery Intelligence] is top-tier in terms of aptitude for digital transformation and, equally important, translating that into value creation and opportunity spotting.
Mike McClure
Principle / Sageview Capital
ARtillery Intelligence and Mike Boland have deep insights and data-backed narratives for XR’s impact. They’re a useful and valuable resource for anyone vetting business opportunities in these emerging fields.
Prem Nagarathnam
Global Strategist / Samsung
I couldn’t be more fortunate than to get to work with Mike and ARtillery Intelligence on a daily basis to build the VRARA’s SF operations. His background as a journalist and analyst help him synthesize the deluge of information coming to us in the VR/AR industries, and to find the salient points upon which to focus. He makes running events look easy, and that’s because of the tremendous amount of legwork that he does leading up to them to make sure they go off without a hitch.
Emily Olman
CEO & Co-founder / Spatial First
People in the industry look to Michael Boland and ARtillery Intelligence as the leading source of emerging trends, industry shift and innovation. Michael Boland is an industry term, as it’s not just his name anymore. He’s an excellent public speaker and company representative as I’ve had the pleasure of watching Mike build his impeccable reputation dramatically over the last decade. Mike is a leader in strategy, product, operations and innovation and would be a key asset to growing any company he consults with or works for. He has the Midas touch, as every project he’s worked on turns to gold, I’ve witnessed this at both BIA Kelsey and The VR/AR Association.
Kelly Benish
VP, Business Development / Navads
I have known Mike for over 10 years. He is one of those analysts who really “gets it.” He and ARtillery Intelligence have a good track record of spotting trends and writing/speaking about the technologies that will have the most impact on our lives and wallets.
Ron Braunfeld
VP, Business Development / Pingup
I’ve seen Mike [ARtillery Intelligence] on stage many times and he’s one of the best presenters I’ve ever seen
Michele Chaboudy
President / Macabbey & Associates
There are so many people in this space that covet their ideas, and this is what cripples our space. Mike and ARtillery Intelligence have for years always been a driving force behind identifying emerging trends and sharing them with the world by either writing about it in one of his many publications, or standing on stage and delivering it at conferences.
Walt Geer
Creative Director / Verve Mobile
Mike [ARtillery Intelligence] is a triple threat: analyst, writer and public speaker. As an analyst, Mike not only knows how to identify and follow emerging trends, he knows how to share them in a way that’s digestible. On stage, Mike is confident, charming and informative. When writing, Mike is thorough, fair and precise. Mike makes analysis look easy because he puts the rigor necessary into being a thought leader.
Stacey Sedbrook
VP, Sales / Denver Business Journal
Michael [ARtillery Intelligence] is a smart analyst that has in-depth understanding of technology and the changes they are driving in the marketplace… His data-driven presentations and articles are always insightful to understand the customer needs and future direction.
RadhaKrishna Hiremane
Head of Data Platform and Integration / Boeing AnalytX
A: For market-sizing, we apply best practices and industry standards in quantitative analysis, including bottom-up revenue modeling. For consumer survey data, we work closely with our partner Thrive Analytics, who has seasoned methodologies in survey science and large, diverse sample populations.
As for our credibility as analysts, we have 18 years of experience in research & tech sector analysis, and have spent the last eight years focused on spatial computing specifically. Through that, we have our finger on the pulse of industry happenings, players and strategic analysis. Part of that comes from the rigor involved in covering the market on a daily basis for our sister publication AR Insider. More about our backgrounds and analyst credentials can be found here, and more about our research methodology can be found here.
Q: Is your content original or aggregated?
A: Both. Beyond our own original research and monthly reports, we’re big on the idea of saving subscribers time by having a one-stop shop for intelligence and knowledge building. So we spend lots of time curating and collecting data beyond our own original research. This includes reports and case studies put out by companies in spatial computing (example). Collectively that makes the intelligence vault very extensive for an unmatched rate. We put lots of thought into how it’s all indexed, categorized and searchable so subscribers can find what they’re looking for quickly. And we’re readily available with the “Data Concierge” feature to help you find things.
Q: Do I need to technically be a startup to get the startup rate, an enterprise for the enterprise rate, and so on…?
A: No. The product tiers are built for suggested personas but anyone can subscribe at any level. Product tiers should be chosen based feature/goal alignment. An individual from an enterprise can subscribe at the individual rate if that feature set (one login, etc.) best aligns. But keep in mind that we don’t allow login/password sharing. Contact us if you’d like to customize packages, such as larger enterprise accounts that exceed 25 users.
Q: Do different subscription tiers get different access to content?
A: All subscription tiers get access to the full PRO intelligence vault, with the exception of
Pro: Single subscribers do not have access to ARtillery’s original market-sizing forecasts which are produced quarterly. But they can access the full remainder of the extensive Pro library.
Pro: Ad-Exec subscribers have a customized Pro homepage that features content that aligns with their interests in immersive brand marketing.
Otherwise, the difference in subscription tiers is mostly a function of the quantity of seats/logins, analyst access, and data support (e.g. data concierge).
Q: $49-$99 per month seems cheap when some of your individual reports cost $2000. Does the PRO subscription include all reports or are any held back.
A: All subscription tiers get access to the full PRO intelligence vault, with the one exception of Pro: Single subscribers, who do not have access to ARtillery’s quarterly market-sizing forecasts. They get access to everything else and are otherwise only limited by quantity of seats or support (e.g. Data Concierge).
Regarding subscription vs individual report pricing, we set it up that way to incentivize people towards greater ongoing value of a recurring subscription. We’re confident in the value and utility of the subscription and want the chance to prove that to you. If you see the value and subscribe for multiple terms, that bet pays off. But that said, we make it easy to cancel at any time in your account dashboard.
Q: What is the subscription term and how does that work?
A: We bill for subscriptions in six-month increments with pricing that aligns with the monthly rates specified above. Subscriptions auto-renew unless canceled, which is very easy to do in your subscriber dashboard.
Q: So I can cancel any time?
A: Yes, there are comprehensive account management options after you log in. That includes the ability to cancel anytime. When you cancel, service continues through the full term, but does not auto-renew. For example, if you’re working on a limited-term project and just want one subscription term, you can sign up an cancel right away while it’s fresh on your mind, Or you can set yourself a calendar alert for some future date prior to auto-renewal. If you forget and then notice you’ve been auto-renewed against your will, contact us within a few days and we’ll refund you. We’re easy-going about these matters.
Q: What if I want a quantity of seats/logins thats different from the standard amounts listed?
A: We have flexible enterprise rates and can work with you to customize packages and seat access on a pro-rated basis (including bulk discounts). Reach out to us.
Q: Our organization is growing. Can I upgrade mid-term?
A: We can handle that too. You can upgrade (or downgrade for that matter) to/from any of the PRO tiers and the remaining service term will be automatically pro-rated accordingly.
Q: We have budget now and the financial period is ending. Can we pay in advance for the next year?
A: Absolutely. Default terms are to pay for six months at a time, auto-renewed unless canceled. But we have other packages available or can easily customize something for you that meets your timing goals around budgetary matters. Reach out to us.
ARtillery Intelligence has launched a partnership program for events. This utilizes its position as a trusted authority with a loyal audience, including its sister publication, AR Insider. We’ve executed partnerships with top industry events such as AWE and GDC to drive interest and attendance.
The terms — spelled out in greater detail below — apply industry-standards for even partnerships, which we’ve executed in various forms (on both sides of the event/media equation) over the past 15 years. In short, no money changes hands and it consists mostly of cross-promotion.
Specific terms are outlined below, but are customizable as we recognize that all events are not the same. We’re also happy to comply with event partners’ standard terms if preferred. The below is just to volunteer a structure and save time through a proven formula/template.
As noted above, an event partnership can be elevated with an email marketing campaign that creates a 1+1=3 dynamic. More details on our full suite of visibility & promotional offerings can be explored here.
Event Partnership
Cross-Promotions: Us and Your Event
$0
5 Social Posts
One-week banner ad run in AR Weekly Newsletter
Event Marketing Campaign
Elevate Your Event Visibility
$1,999
25 Social Posts
Two-week banner ad run in AR Weekly newsletter
Two-week banner ad run on AR Insider website
Email marketing campaign (3 blasts)
Past Partners
What you can expect in future event partners
GDC Summer
Visual Assets
Logos and company descriptions for event partner use
ARtillery Intelligence chronicles the evolution of AR & VR, otherwise known as spatial computing. Through original research, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. Products include the AR Insider publication and the ARtillery PRO research subscription — an intelligence vault filled with searchable and indexed premium content.
AR Insider is a publication about AR & VR, otherwise known as spatial computing. Through daily articles, weekly newsletter and lots of multimedia, it provides deep and analytical views into the industry’s players, opportunities and strategies. Operated under the analytical rigor of its parent, ARtillery Intelligence, the primary editorial drive is to uncover actionable insights.
Questions
Initiate discussions to scope and customize your needs.
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In addition to selling subscriptions and standalone reports, ARtillery Intelligence works with distribution partners (example) who share revenue by amplifying content through their channels.
This includes a revenue share (detailed below) which can be kept by the distribution partner or passed along as a discount to their network (or some combination).
The revenue-share terms are adopted from industry standard and are outlined below. These can be customized for individual relationships. Please contact us to find out more.
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Michael (ARtillery Intelligence) is a well-versed industry expert on AR and VR, and has authored multiple thought leadership pieces in the industry. Mike’s also been a knowledgeable speaker at a variety of conferences. I would recommend Mike for any kind of business strategy-related activity.
Kristi Cu
Strategy & Product, Building 8 / Facebook
Mike [ARtillery Intelligence] is, hands down, one of the best industry analysts I have ever worked with in my career. Mike provided great counsel to my company, Invoca, as we renamed/rebranded the company and announced Series C funding… I wish I could clone him.
Brett Smith
Communications Manager / Prezi
For those working in #XR and others looking to educate yourselves on this industry ditch the Wave reports and Hype Cycles and opt for a specialist industry analyst firm. Michael Boland’s team at ARtillery Intelligence delivers original, relevant and well prepped/delivered insights and data analytics on the market trends that matter across the extended reality ecosystem.
Reynaldo Zabala
XR Strategy Director / RazorEdge
As growth capital investors, we’re accustomed to completing thorough market diligence and speaking with many industry analysts and experts. Mike Boland [ARtillery Intelligence] is top-tier in terms of aptitude for digital transformation and, equally important, translating that into value creation and opportunity spotting.
Mike McClure
Principle / Sageview Capital
ARtillery Intelligence and Mike Boland have deep insights and data-backed narratives for XR’s impact. They’re a useful and valuable resource for anyone vetting business opportunities in these emerging fields.
Prem Nagarathnam
Global Strategist / Samsung
I couldn’t be more fortunate than to get to work with Mike and ARtillery Intelligence on a daily basis to build the VRARA’s SF operations. His background as a journalist and analyst help him synthesize the deluge of information coming to us in the VR/AR industries, and to find the salient points upon which to focus. He makes running events look easy, and that’s because of the tremendous amount of legwork that he does leading up to them to make sure they go off without a hitch.
Emily Olman
CEO & Co-founder / Spatial First
People in the industry look to Michael Boland and ARtillery Intelligence as the leading source of emerging trends, industry shift and innovation. Michael Boland is an industry term, as it’s not just his name anymore. He’s an excellent public speaker and company representative as I’ve had the pleasure of watching Mike build his impeccable reputation dramatically over the last decade. Mike is a leader in strategy, product, operations and innovation and would be a key asset to growing any company he consults with or works for. He has the Midas touch, as every project he’s worked on turns to gold, I’ve witnessed this at both BIA Kelsey and The VR/AR Association.
Kelly Benish
VP, Business Development / Navads
I have known Mike for over 10 years. He is one of those analysts who really “gets it.” He and ARtillery Intelligence have a good track record of spotting trends and writing/speaking about the technologies that will have the most impact on our lives and wallets.
Ron Braunfeld
VP, Business Development / Pingup
I’ve seen Mike [ARtillery Intelligence] on stage many times and he’s one of the best presenters I’ve ever seen
Michele Chaboudy
President / Macabbey & Associates
There are so many people in this space that covet their ideas, and this is what cripples our space. Mike and ARtillery Intelligence have for years always been a driving force behind identifying emerging trends and sharing them with the world by either writing about it in one of his many publications, or standing on stage and delivering it at conferences.
Walt Geer
Creative Director / Verve Mobile
Mike [ARtillery Intelligence] is a triple threat: analyst, writer and public speaker. As an analyst, Mike not only knows how to identify and follow emerging trends, he knows how to share them in a way that’s digestible. On stage, Mike is confident, charming and informative. When writing, Mike is thorough, fair and precise. Mike makes analysis look easy because he puts the rigor necessary into being a thought leader.
Stacey Sedbrook
VP, Sales / Denver Business Journal
Michael [ARtillery Intelligence] is a smart analyst that has in-depth understanding of technology and the changes they are driving in the marketplace… His data-driven presentations and articles are always insightful to understand the customer needs and future direction.
RadhaKrishna Hiremane
Head of Data Platform and Integration / Boeing AnalytX
Multimedia Production
Tap our production and publishing playbook. Find out more.
Spatial Ad Insights
In addition to original data and narrative reports, two differentiating factors for the Pro: Ad Exec subscription are its Campaign Tracker and Case Studies.
![This Week In XR [9-17-2021] ft. Mike Boland](https://i.ytimg.com/vi/EYhmxP1HqnM/sddefault.jpg)
