Spatial Computing Research & Insights
Executive Summary Spatial computing continues to evolve and take shape as an industry. Like other tech sectors, it has spawned several sub-segments that comprise…
Continue reading → AR Marketing Best Practices & Case Studies, Volume 4
Executive Summary Spatial computing – including AR, VR, and other immersive tech – continues to alter the ways that we work, play, and live.…
Continue reading → Reality Check: The State of Spatial Computing
Executive Summary It’s that time of year again. As we enter 2024, our annual exercise kicks in: examining the AR and VR events and…
Continue reading → Annual Predictions: 2023 Lessons, 2024 Outlook
Executive Summary June 5, 2023 was a day that the spatial computing world had been waiting for. Apple CEO Tim Cook took the stage…
Continue reading → Vision Pro: Triangulating Apple’s AR Long Game
Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…
Executive Summary AI is the new black… especially generative AI such as DALL-E 2 and Midjourney. Generating artwork on the fly with text inputs seems…
Continue reading → Generative XR: AI & Spatial Computing Converge
Executive Summary Though we spend ample time examining consumer-based AR endpoints, considerable adoption and impact are demonstrated today in the enterprise. This takes many…
Continue reading → Enterprise AR: Best Practices & Case Studies, Volume 3
Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…
Continue reading → Headworn AR Global Revenue Forecast: 2022-2027
Executive Summary How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more…
Continue reading → Mobile AR Usage & Consumer Attitudes, Wave 6
Executive Summary Like many research & intelligence firms, one of the things that ARtillery Intelligence does is market sizing. A few times per year,…
Continue reading → Mobile AR Global Revenue Forecast: 2022-2027