Spatial Computing Research & Insights
Augmented reality’s (AR) definition continues to evolve. Though considered by most to be a graphical format that overlays imagery on the physical world, there’s an…
Continue reading → Hearables: Broadening the Definition of AR
One of augmented reality’s (AR) proposed beneficiaries is the enterprise. That can take many forms including data visualization in corporate settings, or software to create…
The augmented reality sector continues to show early-stage characteristics, including volatile levels of interest and investment. But how big is it now, and how big…
How do consumers feel about VR? Who’s using it? What devices and apps do they prefer? And what do they want to see next? Perhaps…
How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly, what are…
Continue reading → Mobile AR Usage and Consumer Attitudes, Wave 2
One of the biggest questions nagging the Augmented Reality (AR) sector is, what will be its killer app? And when will it arrive? The medium…
Continue reading → Social AR: Spatial Computing’s Network Effect, Parts I, II & III
There are several forms of monetization that will develop for augmented reality (AR). In past reports, we’ve examined opportunities for its role in advertising (consumer-facing)…
Continue reading → AR Commerce: Monetization Comes Into View
2018 was a reflective year for XR. After an exuberant 2016, followed by a corrective 2017, XR industries settled into a moderate pace. This includes…
There’s been volatile interest and investment in AR & VR over the past 24 months. But how big are these sectors, and how big will…
Continue reading → 2018 XR Global Revenue Forecast, Fall Edition
One of the factors that gives us confidence in the future of AR and VR (collectively XR) is the amount of investment being made by…
Continue reading → AR Business Models: The Top of the Food Chain, Parts I & II