Spatial Computing Research & Insights
One of the many areas projected to be transformed by immersive computing is advertising. The visually-immersive nature of technologies like AR and VR can offer…
Continue reading → The Camera is the New Search Box: Ads in AR
How do consumers feel about VR? Who’s using it? What devices and apps do they prefer? And what do they want to see next? Perhaps…
Many AR and VR (a.k.a. XR) stakeholders claim that their market sizes will be massive. But how big are they, and how big will they…
Continue reading → 2018 XR Global Revenue Forecast, Spring Edition
Among several areas where AR will apply, one of the most exciting and potentially lucrative is local commerce. This includes consumer spending that’s consummated offline,…
How do consumers feel about mobile AR? Who’s using it? How often? And what do they want to see next? Perhaps more importantly, what are…
Continue reading → Mobile AR Usage and Consumer Attitudes, Wave 1
Augmented Reality (AR) comes in various forms, such as smartphones and smart glasses. Those are further segmented into consumer and enterprise uses. But the point…
Continue reading → Mobile AR: App Strategies and Business Models
The past year was volatile for XR. After an exuberant 2016, the sector’s temperature cooled when consumer hardware penetration – a key leading indicator of…
2017 was quite a year for XR. As is often the case with emerging technology, XR’s early days have included a fair amount of exuberance.…
AR and VR stakeholders claim that their market sizes will be massive. And we believe they're right. But how big are they and how big…
Continue reading → AR & VR Global Revenue Forecast 2016-2021